French Football unveils new Nike kit

Jan 21, 2011

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france kits

After decades decked in the Three Stripes, the French Football Federation has unveiled their new Swooshed strip. It's another blue ribbon football coup for Nike, who within two decades has taken the sport by the throat after a long history of adidas domination. Described as being inspired by the elegance of French style, it follows the trend of subdued minimalism in football shirt design, with...

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Melbourne vs Liverpool?

Nov 21, 2010

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liverpool

I knew there was a reason I liked the new Melbourne Demons logo...

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Fremantle drops the anchor

Oct 3, 2010

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fremantle football

Fremantle have ditched their beanie-bonced Docker as part of a thorough overhaul of their graphic identity. I have to say I'm surprised by how good the new look is. I've always thought that Freo's Docker motif was underrated and often unfairly maligned. That said, there's always been a clunkiness to Freo's branding. The red and green of the jumper clashed awkwardly. The 'Dockers' wordmark was...

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New World Footy News banner + logo

Apr 19, 2010

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footy news

For many years worldfootynews.com has been playng an important role in promoting Aussie Rules across the globe. I recently had the chance to redesign their logo and web banner. If you haven't visited the site yet it's well worth a visit... you might be suprised to find out how active the international footy community has become.

...

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Melbourne Heart coming to the A League

Feb 2, 2010

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melbourne heart

Melbourne’s second team in the A-League have been confirmed…. Melbourne Heart. Getting this club up and firing could be one of the toughest assignments in Australian sport. Not just because of Melbourne’s crowded sporting market, but more to the point because the Melbourne Victory have been given such a whopping head start. They have successfully pushed themselves as the Victorian team. They...

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Turning Fitzroy's Tradition into Pepsi

Nov 20, 2009

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fitzroy football

There’s been a lot of huff and puff about the new Brisbane Lions jumper and logo. Amidst it all came this pearl of wisdom from JT via the Save Our Jumper website that points out a fundamental rule of thumb that the design industry doesn’t always like owning up to…

'I can't understand why the Club would...

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Brisbane vs Detroit: A Tale of Two Lions

Nov 4, 2009

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lions logos

The Brisbane Lions and the NFL's Detroit Lions recently overhauled their ageing primary logos. About time too. Their old brands were static, lacklustre silhouettes that needed a shot of charecter.

You could see the intention behind each design. Detroit's lion was in mid flight and on the attack. Brisbane's was more proud and stately. But the execution didn't live up to the premise....

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Hall of Fame rips off Port Power

Oct 27, 2009

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hall of fame

Who would have thought that US streetwear label Hall of Fame were big Port Adelaide fans? The idea of a fist brandishing a thunder bolt has been used in few sports... there's PRIDE Mixed Martial Arts in Japan, and the...

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