Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. His sports branding analysis has been featured on Sports Business InsiderThe AustralianThe Age and Fox Sports These alternate AFL and NRL football graphics are inspired by his love of heritage sportslogos and uniforms. Got a comment or sports related design project? Email Anthony at info@costasportslogos.com or chat on Twitter: @CostaSports.

 

 

Western Bulldogs New Logo (AFL)

February 6, 2011

Comments 10

western bulldogs

The Western Bulldogs have had their 'robo dog' logo for a while now. While it looks sharp, it's hard for such a flat, stylised design to pack much character. Here's a revamp, based on Footscray's 70s/80s shield that bring back some bite.... the shield's tri-tipped crown and horizontal bars are straight from the VFL design, while I've added a football being guarded at the foot of the bulldog as per older some older logos used by the club (see below) which nicely conveys a sense of pride and intimidation - cross this dog if you dare. The NRL's Canterbury Bulldogs took a similar approach to their great logo redesign a few years back. I went for more of a sculpted look for my bulldog, giving it a bit more of a heroic stature. I think it also stands up OK on its own without the shield as a secondary logo. If you're a Son of the 'Scray then let me know what you think!

EDIT: Big thank you to the Whitten Oval Online Forum for their helpful feedback on this one! Check out their logo discussion thread at the link.

Got a comment or suggestion? Tell me on twitter: @CostaSports

western bulldog

bulldogs football club

Comments

Rob's picture

Finally - a real Bulldog! Email the club!

Adam's picture

Dude, send you logos of the scraggers, Carlton and Richmond to the clubs.

They're just phenomenal to look at.

Way better than the current lot I feel.

I challenge you to do Essendon's, Port's, St Kilda's, Sydney's and West Coast's logos.

Anthony's picture

Cheers Adam, thanks for the plug.

A challenge eh? I'll see what I can push out!

Blake's picture

This is brilliant I love it send it in mate see what you get there very open to ideas, Top Job!!!

Harley's picture

This is awesome and looks much better then their current logo, goood stuff!

Wordpress themes's picture

awesome creativity very well work has been done indeed.
http://www.todaytricks.com/

           Domain register's picture

This article was awesome to read and i would refer this for my friends..

@TKYC's picture

Love the logo. Key point, the dog standing over the ball... dareing you to come and get it... great, strong, menacing.
Well played, sir.

MMA News's picture

Stunning work thumbs up for the creativity :)

MMA News's picture

stunning work thumbs up for the creativity.

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