Perth Rugby League

October 16, 2012

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Perth rugby

The 'Reds' name is part of Perth rugby league history. This logo for a future NRL team builds on that story. The red kangaroo bounding for the try-line against a desert sun is inspired by the original Western Reds logo and colours. I've aimed for a strong and timeless look - something a bit more mature than the flashy 'West Coast Pirates' identity adopted by WA's NRL bid consortium (check my Sports Business Insider article for my take on the West Coast Pirates brand). Got a comment or suggestion? Tell me on Twitter: @CostaSports

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