Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

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Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. These alternate AFL and NRL football graphics are inspired by his love of heritage sports logos and uniforms. Got a comment or design project? Email Anthony at

New Carlton Football Logo (AFL)

January 29, 2012


carlton football

There have been many incarnations of Carlton's historic interlocking CFC monogram. Several years ago the club streamlined the logo, dropping the laurel reef and smoothing out the serifs for a rounder, neater look. It's more modern, but to me it feels a bit too meek for such a proud club. I wanted to create a new Carlton logo that was contemporary yet still posessed a historic grandeur. Strong and sharp, the CFC is chiselled onto a smooth navy blue disc with just a hint of gradient for depth and polish. If you bleed Navy Blue then let me know if this hits the mark.

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