Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. He is interested in sports branding and identity. This blog and folio of alternate AFL and NRL football graphics is inspired by his love of heritage sportslogos and uniforms. Got a comment or sports related design project? Email Anthony at



New Carlton Football Logo (AFL)

January 29, 2012

Comments 2

carlton football

There have been many incarnations of Carlton's historic interlocking CFC monogram. Several years ago the club streamlined the logo, dropping the laurel reef and smoothing out the serifs for a rounder, neater look. It's more modern, but to me it feels a bit too meek for such a proud club. I wanted to create a new Carlton logo that was contemporary yet still posessed a historic grandeur. Strong and sharp, the CFC is chiselled onto a smooth navy blue disc with just a hint of gradient for depth and polish. If you bleed Navy Blue then let me know if this hits the mark.


Adam's picture

Costa, you've outdone yourself again.

Your concepts are ridiculously good man.

Is it OK if I use it for personal use without your logo and copyright stamp in it?

Anthony's picture

Thanks Adam. Can you please PM me about usage? Cheers mate!

Jan 2012
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May 2011
north melbourne football club
Dec 2009
melbourne fc
Nov 2009
Aug 2011