New Brisbane Bronco logo (NRL)

January 29, 2012


brisbane bronco

Perennial NRL powerhouse the Brisbane Broncos are one of the biggest brands on the Australian sporting landscape. However I find their current logo a little lackluster. Flat and expressionless, it doesn't capture the raw power of a wild, bounding beast. With its backwards turned head, this bland bronco has an air of aloof disinterest. Inspired by the original sparkling gold Brisbane Bronco I tried to create a brighter, more dynamic identity brandished with a snarl of determination. Traditionally Australian sports logos have been mounted on shields, but I think this design might look better unbounded, as per many American sports logos.

broncos brisbane

So what do you think - shield or no shield?

Got a comment or suggestion? Tell me on twitter: @CostaSports

essendon football

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