Melbourne Football Club

October 16, 2012


melbourne football club

The Melbourne Football Club brand is all about history. They're the oldest continous club in the world. Melbourne's current heraldic logo does a great job conveying this rich past. It's tone is just right. But I find it a bit busy, especially when fully rendered. It's also a bit too similar to the Liverpool logo for my liking. This is a sharper design centered on a strong monogram that clearly spells out the club's Demons moniker while the shield honours the red yoke of the jumper. Got a comment or suggestion? Tell me on Twitter: @CostaSports

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