Melbourne City FC

March 2, 2014


Popped down some ideas for Man City's rebrand of the once hapless Melbourne Heart. I used sky blue as the base colour, but I wouldn't be suprised if the new ownership sticks with the red and white -- especially now that the team is winning. Melbourne city can't come across as the local branch of slick and souless global franchise. They need their own identity and existing supporters must be involved in shaping the new identity from the ground up.

Jan 2012

May 2011

Oct 2009
the melbourne storm

May 2011

Oct 2012

Jul 2011