Fremantle Dockers away jumper (AFL)

November 29, 2009


fremantle football club

I've always been a closet fan of the Dockers logo and jumper. A lot gets said about the anchor, about how the feng shui of it all weighs the team down. Please... the anchor is one of the strongest identities in the AFL, and it actually resonates with the history of the city it represents, which is more than can be said for most Australian sports logos. Let's face it, the only reason it gets panned is because of Freo's sketchy on-field performances. If they were Geelong it would be a marque of success. That all said, I've had a stab at a possible alternate design that incorporates the club's wharfie logo. Of all the logo's in the AFL, Freo's is one of the few that is bold and crisp enough to translate to a jumper. The anchor is definitely for me, but if you're a Freo fan tell us how you feel about this alt.

View jumper in purple.

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