Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. His sports branding analysis has been featured on Sports Business InsiderThe AustralianThe Age and Fox Sports These alternate AFL and NRL football graphics are inspired by his love of heritage sportslogos and uniforms. Got a comment or sports related design project? Email Anthony at or chat on Twitter: @CostaSports.



Essendon Bombers away jumper (AFL)

January 20, 2010

Comments 12

essendon football team

Kicking off 2010 by having a crack at an Essendon away jumper. It’s a curly task given that the club and the supporter base are so adamantly opposed to having a clash strip. I can fully understand why a heritage club like Essendon feels that an alternate jumper flies in the face of their proud tradition. But by the same token, if you're being made to wear a clash jumper then you may as well make it a good one rather than the half-hearted jumbo-stripe design currently being worn by the Bombers. I’ve gone for a simple thick stripe down the chest that’s broken up by the famous red diagonal sash. The grey panels break things up a bit and accentuate the technical construction of the current adidas jumper. A small Bomber logo appliqué appears in the scoop below the collar for added spice (I prefer having club logos small and centered below the neck as in the NFL rather than having them asymmetrically popped on the left breast as is the current trend). Essendon also have the strongest script logo of any AFL club (which isn't saying terribly much) so I thought I’d feature it on the rear just above the number. If you’re a Bomber fan let us know if you think this is on target.


Stig's picture

This is OK. Not sure about the grey, but we have used that color in our training gear.

Anonymous's picture

Good effort, but drop the sash.

Marty's picture

Thats awesome

JP's picture

what does the current dons strip look like reversed? surely this would be a good comprimise.

jack's picture

Nah man, where's the red and black, it makes 'em look like the lions. Props for your hard work but, keep it up.

Funny quotes's picture

nice t shirt i like black and orange one is awesome.

humorous quotes's picture

Cool collection simply awesome

sarcastic quotes's picture

nice t shirt i like both contrast of color is awesome.

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