Carlton Blues new logo (AFL)

October 24, 2009

Comments

A few years ago the Blues streamlined their logo, smoothing out the old serifs and ditching the laurel wreath. It's a clean look that harks back to more rounded monogram of the early part of last century. But is it maybe a little flat and one-dimensional? The problem with the current design isn't the monogram itself but the navy blue rectangle that bounds it. It's very plain looking and the amount of dead space surrounding the monogram diminishes it's stature. I like to think of it this way: A well designed sports logo should be able to be thrown onto a cap or t-shirt and look good in it's own right without needing any extra design frills or padding. I'm not sure that the current logo quite achieves this. With this in mind I've incorporated the current monogram into a fuller, richer, more complete disc-shaped shield that draws on the Carlton badge of the '80s. By adopting this new logo you would still be able to use the monogram on its own as a secondary device. Blue Baggers, what do you think?

 

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