Costa Sports Logos: Alternate AFL and NRL sportslogos and footy jumpers

Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. His sports branding analysis has been featured on Sports Business Insider, The Australian, The Age and Fox Sports These alternate AFL and NRL football graphics are inspired by his love of heritage sportslogos and uniforms. Got a comment or sports related design project? Email Anthony at info@costasportslogos.com or chat on Twitter: @CostaSports.

 

 

Brisbane Lions new logo (AFL)

November 5, 2009

Comments 13

The Brisbane Lions

A lot's been said about the new Brisbane Lions logo. I've had a go at sculpting a sharper, more modern design from the classic Fitzroy crest. The approach was inspired by the recent image revamp by the NFL's Detroit Lions. This design maintains the Fitzroy heritage yet gives us a bolder, more defined result. If you're a Roy Boy I'd be interested to hear if this new look gels with you?

View jumper

Got a comment or suggestion? Tell me on twitter: @CostaSports

Comments

Anonymous's picture

Submitted by Anonymous (not verified) on November 10 '09

I would have preferred the club went down this road, but I'm ok with the new logo.

Daniel's picture

Submitted by Daniel (not verified) on November 10 '09

I recon it looks great mate, if only my club wasn't so stubborn regarding things like this. I would definitely prefer this over the old and new logos.

Mats K's picture

Submitted by Mats K (not verified) on November 10 '09

Mate that is brilliant! PLEASE send it to the club.

Ken's picture

Submitted by Ken (not verified) on November 10 '09

Not a Roy boy but love the logo you came up with just on its own!

raybees's picture

Submitted by raybees (not verified) on November 16 '09

Why the hell did they not consider this lion?. Its much better IMO and would not upset any legacy supporters. The lighting and shadows seem to be right. The lion actually looks like it has been done with some thought. Also the jumper as a total package would look much better. Well done.

Roy Fitzlion's picture

Submitted by Roy Fitzlion (not verified) on December 13 '09

I am a Roy Boy but not a Brissie supporter and see that your logo is a great compromise and if the "modernise" arguement is trotted out and a compromise sought......something like this is what I would expect to see.

Anonymous's picture

Submitted by Anonymous (not verified) on December 18 '09

I wholeheartedly agree - a much better effort than the paddlepop lion the board has had its 'brilliant' marketing people come up with. As a long time member, I think this would be a modern, powerful, fierce, yet historically respectful logo for our mighty lions.

Anonymous's picture

Submitted by Anonymous (not verified) on December 21 '09

Brilliant work with the lion.

a.toasted.crayon.sandwich's picture

Submitted by a.toasted.crayo... (not verified) on January 6 '10

MARVELOUS!

Vinnie Barbarino's picture

Submitted by Vinnie Barbarino (not verified) on November 22 '10

Ding Ding Ding.....we have a winner!!!!!!!!!!

Awesome. Heaps better then the current paddlepop lion.

Great work Costa Sports

Tigers of old's picture

Submitted by Tigers of old (not verified) on December 15 '10

Absolutely nailed it with this.
Submit!

MMA News's picture

Submitted by MMA News (not verified) on May 16 '12

Amazing and creative work thumbs up.

MMA News's picture

Submitted by MMA News (not verified) on May 16 '12

Amazing and creative work thumbs up (Y)

Add new comment

Jun 2012
melbourne fc
Nov 2009
Oct 2011
Oct 2012
fremantle fc
Nov 2009
Jan 2012